Trust Me, You Aren’t Talented
Not everyone is the talent and that’s okay. Discover the power of being the strategist who brings creativity and vision to life.

Many of us have compared ourselves to friends or family members who seem gifted in a certain sport, activity, or craft. Watching them excel so effortlessly, you might think, “Surely, I have my thing too?” But here’s the hard truth: not everyone is meant to be the talent.
Yet, what if there’s something else you are — something more important than being creative? Let’s explore this idea and why it might be the key to your actual role in the world.
Introduction
We all know someone who excels at what they do — be it a sport, a creative pursuit, or some niche skill they perform with effortless grace.
Compared to them, it’s easy to feel lost, asking, “Why don’t I have something like that? What’s my thing?”
Here’s the thing: many people believe we all have an inherent talent, but that’s not always true.
Some people aren’t born with a particular gift. That might sound disheartening, but it doesn’t mean you’re without purpose.
In fact, it opens the door to an entirely different, and arguably more vital, role — one that holds the entire ecosystem of talent and creativity together.
You’re Not the Talent — And That’s Okay
If everyone were skilled, creative, and talented, nothing would function properly.
Society thrives on a balance between creators and facilitators. The creators are the output — the talent and the stars.
Facilitators, or what I like to call “creative-technicals,” are the input. They are the strategists, the planners, and the support systems that ensure the creators shine.
Behind every talented individual — be it a celebrity, an athlete, or an artist — is someone ensuring they can perform at their best.
These facilitators handle the logistics, organize opportunities, and smooth over challenges.
Without them, the creators would struggle to focus on their craft.
Think about it: what is a celebrity without a manager, an athlete without a coach, or an artist without a producer? These behind-the-scenes roles are crucial, and often, they’re the real foundation of success.
If you’re not the talent, you might just be the person who creates the conditions for greatness to thrive.
Finding Your Role
If you’re not the talent, you’ve likely felt drawn to certain industries or fields, even without the natural skill to dominate them. That’s not a coincidence. Your pull toward those spaces still might not be about being the star player but the strategist.
Consider this: native speakers often struggle with the grammar of their own language. Why? Because they’ve grown up immersed in it, never needing to study it in detail.
On the other hand, someone who learns a language from the outside develops a structured understanding of its rules and nuances.
Similarly, as a facilitator, you’ve likely gained a robust understanding of your chosen field — from the outside in.
The talent excels at execution, but they don’t always have the insight or broader vision to build systems, solve problems, or navigate challenges.
That’s where you come in.
Your perspective — your ability to see the bigger picture — is your gift.
So, What Should You Do?
Stop trying to outshine the talents at their game. That’s not your role — and it doesn’t need to be. Instead, focus on what you’re naturally drawn to: guiding, strategizing, and building frameworks. Here’s how you can step into this role with purpose:
1. Identify Your Industry: Start by pinpointing the fields or industries you’re passionate about. What captures your interest? Where do you consistently find yourself wanting to contribute, even if not as the talent?
2. Analyze the Gaps: Look closely at what’s missing or inefficient in that space. Whether it’s a process that could be streamlined, an underserved audience, or a common problem that needs solving, your perspective is your tool for identifying these opportunities.
3. Leverage Your Unique Perspective: Remember, you view this space from the outside looking in. That gives you clarity that insiders often lack. Use this to propose solutions, create systems, or outline strategies that others might not see.
4. Connect with the Talent: Don’t work against the talents — work alongside them. Offer your insights to enhance their craft. Be the architect of opportunities that allow them to shine while building a foundation for mutual success.
Your job isn’t to perfect the craft itself; it’s to create the environment that allows it to thrive.
You are the coach, the director, and the architect — the person who ensures the vision becomes reality. Without your input, talent cannot reach its potential.
Reframe your approach. Stop chasing mastery of something that doesn’t align with your strengths.
Instead, lean into the strategies, frameworks, and ideas that will elevate others.
Your impact lies in how you shape the bigger picture, not in performing the craft itself.
Conclusion
While you may not be on the front lines performing, playing, or creating, you hold the keys to building the systems that make it all possible.
Your understanding, insights, and ability to organize and innovate are invaluable.
Talents and creatives might get the spotlight, but they rely on strategists to ensure their success.
So, take pride in your role, explore your chosen space, and collaborate with talents to push boundaries and create something extraordinary. Together, the strategist and the warrior form an unstoppable team.
Thank you for taking the time to read today’s article.
This piece is personal to me. For years, I felt demotivated because I wasn’t the “talented one.” But when I realized my strength isin helping others perfect their craft, I found fulfillment. If this resonates with you, I’d love to hear your thoughts.
Stay tuned — an article for the talents is coming soon! Follow me here, and check out my socials below:
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